The importance of building your social profile

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Believe it or not your personal brand is just as critical as your resume. If you think about it when you want to check a certain brand out the first thing you do is check their social media profiles, their likes, their reviews and so on. This is what many companies do when they want to get to know you; they go and check your social profile so they can learn about you more than what you simply tell them.


So branding yourself will make you more knowable, likable and trustable. Here are few tips to build your social profile;

1. Put a face to a name
Be it LinkedIn, twitter, Facebook, or any articles you’ve written always portray a picture of yourself. This creates a sense of comfort and familiarity, and having a picture will attract people more to you and increase your online views.

2. Write a good bio
Be sure to fill out your bio to its full potential. While some networks allow you to only have a limited amount of characters, others encourage more robust and lengthy bios. Take advantage of this to share only the best about you.

3. Type down your interests
Don’t ignore this section, since it is another opportunity to get more exposed. Look at these fields as an additional place to get some great keyword value. I doubt there is a niche out there that doesn’t have at least one or two published books. Find books, documentaries, and profiles of influential people in your industry and add those in these additional fields.

4. Maintain a high level of activity
Facebook, twitter, LinkedIn should be constantly updated. Also, you must engage with friends you add and participate in the groups.

So make yourself a hub. As you are developing your personal brand, one of the most important things you need to think about is your network. This is what allows you to spread the word about who you are and what you can do. Also, by understanding the power of the Web and building a strong connection base, thus making yourself a hub, you can create a reputation for yourself as a connector and can become a go-to person within the organization that people can trust. Also, don’t forget to interlink your profiles to each other. If you can share multiple links on a social profile, make sure some of those are to your main social profiles!